“What advice would you give to anyone trying to make it in the ad world?
Figure out what you like to do best in the world of marketing and forget the rest. Focus you energy in those areas and develop your own philosophies. We’re all making it up as we go along. Nobody knows anymore or any better than you do so tap into that personal passion. And if it’s not fun, figure out why and change it. Repeat this process about a hundred times during your career.
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Alex Bogusky - Alex is the co-chairman of Crispin Porter & Bogusky, one of the most awarded and creatively relevant ad agencies in the world.
This is a question from one of his recent interviews that strikes me in a good spot and one that I think goes beyond his marketing profession and into anyone’s life.
Tap into your personal passion. Everyone’s making it up as they go along, so why not find a way do what you really want to do.
