“Historically, marketing has been an expensive endeavor, and while sharing stories, promoting impact, and raising funds are all critical activities, nonprofits have been challenged to find adequate budgets to do these things effectively. Even when there was money to invest, there was also a third party waiting to scrutinize the spending. As a result, scores of causes had to hold out hope that pro-bono support from agencies, board members, or volunteers would save the day.”
So true. Still true in smaller markets where the ratio of skilled volunteers in these trades doesn’t match the demand. There are only so many benevolent and intentional people willing to invest in a design/branding project for a nonprofit pro-bono or even at reduced rates.
I love that sites like Catchafire.org and a new one in called theprobono.org are starting to pop up and give that small org the ability to access talent from anywhere.
