100 Words - Seth Godin

blainehogan:

Seth Godin is the author of ten books, a blog with his name on it and some other stuff. His latest book is called Tribes and his next book is called Linchpin and it comes out in January.

Image via Bodoni Design

WHAT’S WRONG WITH MARKETING

Marketing is traditionally a selfish act, an act of taking. Taking time, attention or money, and giving little in return. Marketing was corrupted by television, which allowed anyone with a few bucks to generate a few more bucks. Not just soap or cars, but TV preachers too. Yell, lie, entertain and repeat.

This push mindset is fading, but slowly. The market has realized it far sooner than the marketers have. Marketing is now transparent storytelling, collaboration, and yes, art. Stop telling me what to do and start leading me somewhere I want to go.

Andrew Hoffman
I believe that social innovation & the power of a healthy neighborhood can transform communities. I'm the husband of Michelle, father to Avery and the soon to be twin Hoffman Boys. We're the H-Train. We live in a historic neighborhood in South Central Fort Wayne. My day job is the Executive Director of NeighborLink Fort Wayne. Photography has quickly become my go to creative outlet that allows me to capture the moments of life that we hold onto dearly for my family and for others.
andrew-hoffman.com
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2010 NeighborLink Winter Training Series