100 Words - Seth Godin
Seth Godin is the author of ten books, a blog with his name on it and some other stuff. His latest book is called Tribes and his next book is called Linchpin and it comes out in January.
Image via Bodoni Design
WHAT’S WRONG WITH MARKETING
Marketing is traditionally a selfish act, an act of taking. Taking time, attention or money, and giving little in return. Marketing was corrupted by television, which allowed anyone with a few bucks to generate a few more bucks. Not just soap or cars, but TV preachers too. Yell, lie, entertain and repeat.
This push mindset is fading, but slowly. The market has realized it far sooner than the marketers have. Marketing is now transparent storytelling, collaboration, and yes, art. Stop telling me what to do and start leading me somewhere I want to go.
